If you are an insurance agent, you may have done quite a bit of extensive research trying to figure out how to market your business online. Should you engage more with social media? Should you run an ad campaign? What about blogging? Should you have a blog on your website?

Lead generation is a difficult and time-consuming process, especially when you are targeting seniors. One of the largest barriers in  the medicare insurance market is agent-to-customer communication. Many seniors are burnt out on unwarranted sales calls from phone numbers they don’t recognize, and some have decided to quit picking

As a Medicare insurance agent, you have to be ready to do what it takes to nurture leads and close deals. Agents can do this by having both a sales and marketing strategy. (It’s when both your marketing and sales efforts align that you will begin to see real